http://www.squidoo.com/how-to-online-advertising-pay-per-click Pay per click and online advertising are types of ads where the advertiser captures the attention of a prospect and gets them to take action and click on the ad. They are then taken to a page that will capture their name and email for more information to be sent to them. Search engines like Google, Yahoo! and MSN charges the advertiser an ad space for a certain time, or charges the advertiser per click every time a prospect clicks on the ad.
